BOSTON – AN HGTV executive at DMA:2011 said crowdsourcing is an essential tool for direct and mobile marketers to gain insight and better target consumers.

WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.

WASHINTON – Phase one of World Childhood Foundation USA’s mobile strategy focused on donations, while phase two expanded that focus to include engagement, relations and interactivity with the goal of stirring up emotions with the target audience.

EBay and Amazon account for 70 percent of the mobile commerce market, according to a panel at Mobile Marketing Day 2010.

NEW YORK – Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week’s Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA.

NEW YORK – Mobile’s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

NEW YORK – Retailers and marketers have to take account of the different mobile phones, screen sizes, operating systems and browsers to create a mobile site that enables not just easy searching and shopping, but also transactions.