Articles Tagged ‘Direct Marketing Association’


SMS increases effectiveness of traditional media: Mobile Marketing Day panel

February 23, 2011

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.

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American Cancer Society: Mobile more than just a fundraising tool

February 17, 2011

WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.

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World Childhood Foundation USA uses mobile to stir up donor emotions

February 17, 2011

WASHINTON – Phase one of World Childhood Foundation USA’s mobile strategy focused on donations, while phase two expanded that focus to include engagement, relations and interactivity with the goal of stirring up emotions with the target audience.

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Nonprofit Mobile Day Feb. 16 in Washington: Registration open

February 15, 2011

Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.

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Google exec outlines mobile strategy at Mobile Marketing Day

March 5, 2010

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

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Sears, Days Inn offer do’s and don’ts of mobile commerce

August 25, 2009

NEW YORK – Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

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