Articles Tagged ‘Digitas’


Will social help or hurt mobile payments?

September 3, 2013

With companies such as Venmo adding social elements to mobile payments, it remains to be seen whether or not consumers are completely comfortable with merging the two spheres of social and payments on mobile.

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Battlefield mobile: Twitter Cards versus Facebook Home

April 10, 2013

It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.

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Mobile is linchpin in driving Black Friday, Cyber Monday sales

November 20, 2012

There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.

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Three tenets: mobile moments, mobile-first ideas and mobile paid media

April 10, 2012

There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality, the next Pinterest/Instagram or another industry-altering device.

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Macy’s, Aflac partner for holiday donation campaign

November 29, 2011

Aflac and Macy’s have partnered on a holiday campaign that centers around mobile check-ins this season.

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Google exec: Mobile payment adoption means bigger retail budgets

September 27, 2011

NEW YORK – A Google executive at the OMMA Mobile conference said that consumers are ready for mobile payments. While the recently launched Google Wallet is just the tip of the iceberg, mobile commerce will see a mass adoption in the near future.

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3 pressing issues facing retailers and marketers using mobile

June 7, 2011

There is no doubt that mobile is growing, but the industry faces several pressing questions if it wants to continue moving along the same path.

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Little Caesar’s, Redbox tap Signal for campaign management across mobile, email, social

October 15, 2010

Little Caesar’s, Redbox and Toms Shoes are partnering with Signal, formerly Interactive Mediums, to drive traffic to their locations.

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