It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.
There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality, the next Pinterest/Instagram or another industry-altering device.
Aflac and Macy’s have partnered on a holiday campaign that centers around mobile check-ins this season.
NEW YORK – A Google executive at the OMMA Mobile conference said that consumers are ready for mobile payments. While the recently launched Google Wallet is just the tip of the iceberg, mobile commerce will see a mass adoption in the near future.
There is no doubt that mobile is growing, but the industry faces several pressing questions if it wants to continue moving along the same path.
Little Caesar’s, Redbox and Toms Shoes are partnering with Signal, formerly Interactive Mediums, to drive traffic to their locations.
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May 24, 2013