Articles Tagged ‘digital gift cards’


As digital gift cards grow, mobile simplifies storage and redemption

November 30, 2012

As digital gift cards increasingly replace the plastic version, mobile is playing a bigger role in how consumers purchase, store and redeem them, thanks in part to mobile wallet applications such as Passbook.

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Target makes QR codes key driver in holiday efforts

November 5, 2012

Target is continuing to rely heavily on QR codes for its upcoming holiday efforts via a new campaign that lets consumers scan the mobile bar codes to electronically send a gift card to friends and family.

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Applebee’s, American Eagle boost revenue via Valentine’s Day mobile gift cards

February 9, 2011

Applebee’s, American Eagle, AMC Theatres, Blockbuster, Bass Pro Shops and SpaFinder are driving revenue by offering Valentine’s Day digital gift cards that are redeemable via mobile.

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