Retailers must tailor their mobile Web sites specifically for the back-to-school shopper, using scrolling banners, coupons and mobile merchandising strategies to do so, according to industry experts.

The University Co-op has rolled out an iPhone application that enhances the mobile shopping experience for University of Texas students, fans and faculty.

Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.

Cabela’s new branded iPhone and Android apps enhance the shopping experience with in-app purchasing and the ability to scan items in store.

With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device.

With the recession and current state of the economy, consumers are less inclined to spend online or in-store. However, mobile presents an opportunity for brands to drive sales and customer loyalty through unique experiences, per industry experts.

Fashion retailer Republic is letting on-the-go consumers search, browse and buy products via its mobile-optimized site.

Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals.

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

Mother’s Day is just around the corner and with consumers accessing their mobile device now more than ever, incorporating a mobile component – whether it is a banner ad, SMS campaign or application – in a retailer’s marketing strategy is a necessity.