Chefs Catalog has rolled out a mobile-optimized site that lets food lovers access and buy its products via their handsets.

Men’s retailer Paul Fredrick has rolled out a mobile-optimized site that lets consumers search, browse and buy products, no matter where they are.

Retailer Anthropologie is expanding its print catalog to digital platforms with an iPad application designed to increase brand awareness.

Outdoor gear and apparel cataloger The Orvis Co. is using new mobile applications to create a more engaging and personal relationship with loyal customers.

Chinese specialty retailer 7GeGe.com will be rolling out a mobile commerce-enabled site that lets fashion-focused consumers shop their favorite looks no matter where they are.

A key challenge for retailers is finding ways to drive consumers in-store to make a purchase. Mobile is the solution, according to experts.

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

Retailers must tailor their mobile Web sites specifically for the back-to-school shopper, using scrolling banners, coupons and mobile merchandising strategies to do so, according to industry experts.

The University Co-op has rolled out an iPhone application that enhances the mobile shopping experience for University of Texas students, fans and faculty.

Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.