This holiday season millions of shoppers will engage in showrooming as they search for information to guide them in their purchase decision.
Articles Tagged ‘Digby’
How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.
Physical retail has become more challenging. Maintaining profitability in an industry rife with online competition and in-store product researching is not easy.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.
Amazon is steadily giving traditional retailers a run for their money with a mobile strategy that puts consumer convenience at the core. Smart brands should look at what the Internet powerhouse is doing to continually take the shopping experience to the next level.
Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.
Marketers are increasingly using mobile to drive both online and in-store revenue. However, with the bulk of mobile commerce coming in through applications and sites, marketers need to realize that there are key differentiators in how consumers shop on their mobile devices across both platforms.
Fox Head has launched a mobile commerce-enabled site that lets consumers search and browse its array of products.
The mobile payments space continues to heat up as Google, several wireless carriers and possibly Apple position themselves to be major players in the emerging space, with no clear winner in sight yet.