Articles Tagged ‘Digby’


Payments companies: Will mobile end the party?

February 25, 2014

Is mobile technology the silver bullet that has finally arrived which will change the rules and be a catalyst for redistribution of value creation from the payments players to the merchant segment?

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Google Wallet adds geolocated loyalty to iOS, combats Passbook

February 7, 2014

Google Wallet has added geolocated push alerts to its Apple version to let iOS users access nearby loyalty deals via the mobile application.

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3 steps for a successful mobile holiday season

October 31, 2013

This holiday season millions of shoppers will engage in showrooming as they search for information to guide them in their purchase decision.

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How mobile apps are reviving branded walled gardens

September 23, 2013

How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.

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Do bricks-and-mortar stores matter in digital era?

July 12, 2013

Physical retail has become more challenging. Maintaining profitability in an industry rife with online competition and in-store product researching is not easy.

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Why would you hammer a screw?

May 2, 2013

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

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Biology and the Off-Balance Sheet Showroom

March 18, 2013

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

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Amazon sets bar for mobile convenience

November 29, 2012

Amazon is steadily giving traditional retailers a run for their money with a mobile strategy that puts consumer convenience at the core. Smart brands should look at what the Internet powerhouse is doing to continually take the shopping experience to the next level.

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Use personalized app engagement to win customer loyalty

October 17, 2012

Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.

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The difference between mobile Web and app shoppers

October 8, 2012

Marketers are increasingly using mobile to drive both online and in-store revenue. However, with the bulk of mobile commerce coming in through applications and sites, marketers need to realize that there are key differentiators in how consumers shop on their mobile devices across both platforms.

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