With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

Furniture, lighting and home accessories store Heal’s has introduced a mobile commerce-enabled site that lets consumers search, browse and buy from its inventory.

It is strange that app builders spend all of this time creating great experiences once I open the app, but ignore the opportunity to communicate.

Chefs Catalog has rolled out a mobile-optimized site that lets food lovers access and buy its products via their handsets.

Men’s retailer Paul Fredrick has rolled out a mobile-optimized site that lets consumers search, browse and buy products, no matter where they are.

Retailer Anthropologie is expanding its print catalog to digital platforms with an iPad application designed to increase brand awareness.

Outdoor gear and apparel cataloger The Orvis Co. is using new mobile applications to create a more engaging and personal relationship with loyal customers.

Chinese specialty retailer 7GeGe.com will be rolling out a mobile commerce-enabled site that lets fashion-focused consumers shop their favorite looks no matter where they are.

A key challenge for retailers is finding ways to drive consumers in-store to make a purchase. Mobile is the solution, according to experts.

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.