Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months.

The Salvation Army is enhancing its mobile giving initiatives with a donation-enabled mobile application for multiple platforms.

German audio technology company Sennheiser’s print ad in the upcoming issue of InTune Magazine will feature a QR code that links to a mobile application.

Digital incentive and information management company Zave Networks and mobile service provider Didmo are teaming up to help advertisers deploy mobile applications and coupons.