Columbia Sportswear places mobile storefront at center of commerce strategy
November 19, 2010Active outdoor apparel and footwear brand Columbia Sportswear is driving sales among its target consumers on the go via a mobile storefront.
Active outdoor apparel and footwear brand Columbia Sportswear is driving sales among its target consumers on the go via a mobile storefront.
This holiday season the game has changed as retailers bring their brand and store to the consumers’ palm.
A retail study found that consumers are increasingly turning to mobile devices to add depth and convenience to their in-store shopping experience.
Footwear retailer Nine West has stepped into mobile commerce with a new site that supports its multichannel strategy.