Not only are consumers expected to use their mobile devices to shop this holiday season, they will also spend more than traditional shoppers, according to a new report from Deloitte.
Mobile will influence 5.1 percent of in-store sales – or $36 billion – during the upcoming holiday season as shoppers use their smartphones to research products, compare prices and engage with various applications, according to a new report from Deloitte.
Mobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough.
The influence of smartphones on in-store sales is far outpacing direct mobile commerce sales, with a new report from Deloitte forecasting that mobile’s influence will grow to 19 percent of total store sales by 2016.
NEW YORK – A Home Depot executive at the 2012 Motorola Solutions Media Day said that by combining in-store experiences with digital tools, retailers can get a leg-up on online comparison shopping.
Sears has been named 2011 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. Who else won the prestigious Mobile Commerce Awards?
Retailers are unhappy with Amazon’s price check app because it has the potential to eat into their margins and even funnel off sales.
Mobile will play a significant role this holiday season with more consumers using their devices to price compare. However, with Best Buy being called the showroom for Amazon, what impact will mobile price comparisons have on retailers?
This holiday season 59 percent of smartphone owners plan to use their devices for holiday shopping to compare prices, according to a new study by Deloitte.
Retailers that integrate in-store with timely information via mobile will be well-positioned to lead the way this holiday season when non-store sales are expected to see a double-digit increase, according to a new forecast from Deloitte.
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May 22, 2013