Articles Tagged ‘Deloitte’


Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

November 26, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

November 25, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay’s StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers.

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Retailers’ promotional strategies get mobile makeover with bigger lifecycle focus

November 4, 2014

As retailers’ grasp of mobile becomes more sophisticated, many are looking beyond free-shipping offers and other transaction-driven promotions to deliver more personalized content to not only drive sales but also encourage a variety of mobile behaviors throughout the purchase cycle.

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BMW searches for the “millions” of brand stories around the world – Luxury Daily

May 14, 2014

Luxury Daily today – BMW searches for the “millions” of brand stories around the world; Estée Lauder chairman: Focus expansion efforts on where the future might be.

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Mobile in-store shoppers bring higher traffic, conversion and spending: Deloitte

April 29, 2014

Mobile-influenced sales in the store have reached $593 billion, with consumers who use a smartphone or other digital device during their shopping journey converting at a rate 40 percent higher than those who do not use a device, according to a new report from Deloitte Digital.

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68pc of smartphone users to shop via mobile during holidays: report

October 23, 2013

Consumers will be using their smartphones more for finding store locations as well as tablets to shop and browse this holiday, according to a report from Deloitte.

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Smartphone shoppers expected to spend 72pc more than non-smartphone shoppers: study

November 13, 2012

Not only are consumers expected to use their mobile devices to shop this holiday season, they will also spend more than traditional shoppers, according to a new report from Deloitte.

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Mobile’s role as in-store influence on sales will be felt during the holidays: report

September 28, 2012

Mobile will influence 5.1 percent of in-store sales – or $36 billion – during the upcoming holiday season as shoppers use their smartphones to research products, compare prices and engage with various applications, according to a new report from Deloitte.

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Mobile is key driver in back-to-school retail success

August 2, 2012

Mobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough.

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Smartphones will influence 19pc of retailers’ sales by 2016: study

June 28, 2012

The influence of smartphones on in-store sales is far outpacing direct mobile commerce sales, with a new report from Deloitte forecasting that mobile’s influence will grow to 19 percent of total store sales by 2016.

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