Articles Tagged ‘David Wachs’


Chico’s drives engagement, charitable giving via mobile-optimized microsite

April 22, 2013

Chico’s FAS Inc. is driving engagement for its Chico’s, White House Black Market, Soma Intimates and Boston Proper retail brands, while also raising funds for Children’s Miracle Network Hospitals via a new multichannel campaign that includes a mobile-optimized microsite.

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Spider-Man musical spins mobile reservations strategy to drive ticket sales

April 4, 2013

The Broadway musical Spider-Man: Turn Off the Dark is making it easier for fans to reserve tickets via their mobile devices and help drive advanced ticket sales at the same time.

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Urban Outfitters exec: Instagram inspires, shows brand personality

March 5, 2013

PALM DESERT, CA – An Urban Outfitters executive at eTail West last week said that mobile-only platforms such as Instagram and Vine play a big role in the company’s social media strategies by letting the brand highlight its personality and inspire consumers.

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Making sense of mobile commerce between NFC, GPS and bar codes

February 27, 2013

One of the latest hot topics when it comes to consumer behavior is how we have started to use our mobile phones for commerce and, more specifically, as a payment solution.

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Town East Mall drives mobile text club with Father’s Day, graduation sweepstakes

June 1, 2012

The Town East Mall in Mesquite, TX, is running a text-to-win sweepstakes that encourages shoppers to join the mall’s mobile club for a chance to win a gift for Father’s Day or someone who is graduating.

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SMS has eight times the response rate of email: study

May 25, 2012

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.

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Five steps to a strong mobile coupon program

March 4, 2011

A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.

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Hype versus reality in mobile

January 13, 2011

With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?

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Cellit adds mobile loyalty rewards at POS to increase consumer engagement

February 16, 2010

Cellit, a provider of mobile marketing services, has updated its mobile couponing software system to include mobile loyalty club functionality.

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Cellit expands mobile coupon redemption with app

February 5, 2010

Cellit, a provider of mobile marketing services, has launched the iWidgit, a handheld mobile coupon redemption system for easier point-of-sale integration.

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