SAN FRANCISCO – Although big-name retailers such as Lilly Pulitzer, Macy’s and Best Buy understand the importance of having a mobile presence, others have not been as quick to jump into the game, according to panelists at CTIA.

Hollister Co. has joined its sibling clothing company Abercrombie & Fitch in the mobile commerce arena with a new site meant to extend convenience to its young, progressive customer base.