This holiday season millions of shoppers will engage in showrooming as they search for information to guide them in their purchase decision.
Articles Tagged ‘Dave Sikora’
How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.
Physical retail has become more challenging. Maintaining profitability in an industry rife with online competition and in-store product researching is not easy.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.
Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.
Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.
NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.
BALTIMORE – Having shepherded Toys ‘R’ Us and Godiva on mobile, Digby CEO Dave Sikora is confident that mobile commerce has entered a new stage.
SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.