Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

BALTIMORE – Having shepherded Toys ‘R’ Us and Godiva on mobile, Digby CEO Dave Sikora is confident that mobile commerce has entered a new stage.

SAN FRANCISCO – Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Dave Sikora, CEO of Digby, Austin, TX, kicked off Mobile Boot Camp, cohosted by the NRF’s Shop.org, Mobile Marketer and Mobile Commerce Daily, with an introductory speech.

Digby, a provider of mobile commerce services for retailers, announced its acquisition of Movaya Wireless, a mobile company focused on digital goods storefront applications.

1-800-Flowers.com, the nation’s leading online florist, will launch a branded mobile storefront as part of a multichannel strategy to capture business from consumers on the go.

Godiva Chocolatier opened yet another sales channel with the inauguration of a mobile application that plays on the impulses of chocolate-lovers.