Articles Tagged ‘Dave Heinzinger’


Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping

June 23, 2016

Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.

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Macy’s peps up Black Friday shopping via beacon-triggered mobile game

October 30, 2015

Macy’s keen grasp of mobile’s significant role for Thanksgiving weekend shoppers is evident from a new in-store contest leveraging beacon technology, a focus on Pinterest for showcasing deals and a mobile-enabled shopping list.

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In-store app use 16.5x higher for beacon message recipients: report

June 17, 2014

Shoppers who received location-based beacon messages were 19 times more likely to interact with the advertised product than those who did not receive a beacon message, according to research from inMarket released Monday.

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Unified Grocers replicates ecommerce experience via beacons for in-store flexibility

June 13, 2014

Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones.

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Gannett marries up shopping app and beacons for in-store engagement

May 12, 2014

Gannett-owned Key Ring is loading Bluetooth Low Energy into its application to better connect with smartphone-wielding grocery shoppers through hyper-targeted content and deals.

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