Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.
Articles Tagged ‘Dave Heinzinger’
Macy’s keen grasp of mobile’s significant role for Thanksgiving weekend shoppers is evident from a new in-store contest leveraging beacon technology, a focus on Pinterest for showcasing deals and a mobile-enabled shopping list.
Shoppers who received location-based beacon messages were 19 times more likely to interact with the advertised product than those who did not receive a beacon message, according to research from inMarket released Monday.
Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones.
Gannett-owned Key Ring is loading Bluetooth Low Energy into its application to better connect with smartphone-wielding grocery shoppers through hyper-targeted content and deals.