How did New York & Co. build its database of 180,000 loyalists?
November 4, 2011Since rolling out an SMS program in June 2009, retailer New York & Co. has grown its mobile database to 180,000 opted-in consumers.
Since rolling out an SMS program in June 2009, retailer New York & Co. has grown its mobile database to 180,000 opted-in consumers.
The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm.
Mobiata and Farelogix have partnered to let airlines market and sell products and services to on-the-go consumers to address buying behavior and demand.