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Articles Tagged ‘database’


How did New York & Co. build its database of 180,000 loyalists?

November 4, 2011

Since rolling out an SMS program in June 2009, retailer New York & Co. has grown its mobile database to 180,000 opted-in consumers.


Mobile marketing for publishers: getting the basics right

September 15, 2011

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm.

Mobiata, Farelogix partner for mobile airline merchandising

February 2, 2010

Mobiata and Farelogix have partnered to let airlines market and sell products and services to on-the-go consumers to address buying behavior and demand.