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Articles Tagged ‘Dairy Queen’


Pepsi rolls out multifaceted LBS mobile loyalty initiatives

May 3, 2010

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

Dairy Queen launches RFID-based mobile loyalty program

August 25, 2009

Dairy Queen is running a mobile rewards loyalty program using radio-frequency identification—RFID tags—to send coupons and offers to consumers’ handsets.