While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
Articles Tagged ‘Cyber Monday’
As Black Friday approaches, consumers’ mobile use is surging and retailers are finally taking notice of it, making this year’s event a crucible for whether bricks-and-mortar and mobile presences can work in harmony.
With Black Friday and Cyber Monday just around the corner, some brands, such as Sears, are eager to get the shopping craze rolling and are responding by offering exclusive early deals to their mobile application users.
Social media played a leading role in shopping during this year’s Thanksgiving weekend, dominating influence surrounding sales and brand sentiment.
Mobile traffic and sales continued a hot streak on Cyber Monday as holiday shoppers fit gift buying into daily commutes and work breaks.
Online footwear retailer Zappos developed a Snapchat filter to maximize awareness on Cyber Monday in an attempt to drive sales with millennials and those who are likely to be online shopping.
Kohl’s is maximizing Cyber Monday sales by extending the event to an eight-day savings blitz, with a focus on mobile and digital sales featuring daily flash deals on its application.
For the first time ever, mobile traffic to retailers’ Web sites is expected to overtake desktop on Thanksgiving Day, with mobile forecast to represent 51 percent of traffic and 29 percent of online sales that day, according to a new report from Adobe.
Walmart’s revenue results from Thanksgiving and Cyber Monday reveal mobile drove approximately 70 percent of traffic to Walmart.com, reflecting the growing role of smartphones and tablets in the path to purchase.
Top social networks such as Facebook and Pinterest are playing a bigger role for retailers’ mobile strategy by propelling shoppers into social commerce, as evidenced by sales numbers from Thanksgiving weekend.