Mobile proved to be a key driver on Cyber Monday with PayPal nearly tripling its mobile payment volume compared to last year.
Articles Tagged ‘Cyber Monday’
While it is clear that mobile had a big impact on retailers and shoppers throughout the recently holiday weekend, the numbers suggest the biggest impact on online traffic sites happened on Thanksgiving Day, while sales saw the biggest mobile-related jump on Black Friday.
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.
While Sears, Amazon and Dell had the highest-ranking mobile sites in terms of performance on Cyber Monday, more than 40 percent of shoppers still expressed frustration with their mobile shopping experience over the holiday weekend.
Shoppers using the iPad on Cyber Monday drove more retail purchases than any other device with conversion rates reaching 5.2 percent, according to a new report from IBM.
Sears customers used their mobile devices to shop and make purchases during the Thanksgiving holiday weekend and on Cyber Monday, delivering double digits gains for the retailer.
The upcoming Thanksgiving holiday weekend will be the biggest one yet for mobile shopping with an estimated 60 million consumers planning to use their devices to shop, research purchases or seek retailer information, according to a new report from InMobi.
There was a notable increase in the number of visits to Amazon.com’s mobile Web site towards the end of the year compared to earlier in 2010, according to Opera.
While consumers did make purchases using their mobile devices on Black Friday and Cyber Monday, redeeming coupons and comparing products and prices are the top mobile commerce trends so far this holiday season.
On Cyber Monday mobile commerce sales from eBay shoppers in the United States increased 146 percent year-over-year, with California, Nevada, Maryland, Pennsylvania and Florida leading the way as the top mobile shopping states.