Mobile is expected to account for 31 percent of online sales on Thanksgiving, up from 21 percent last year, for a total of $418 million, according to new research from Adobe.
Articles Tagged ‘Cyber Monday’
NEW YORK – A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.
Mobile sales reached 26 percent of online sales on Thanksgiving Day – the highest percentage for the weekend and Cyber Monday – making it one of the big mobile success stories so far this holiday season. Another win is paid search, with the percentage of clicks coming from mobile devices rushing past last year’s numbers to top out at 44 percent.
As retailers and consumers both move toward more shopping on Thanksgiving Day, mobile will be a big driver, with both retail sales and traffic expected to increase significantly on the holiday this year.
Mobile proved to be a key driver on Cyber Monday with PayPal nearly tripling its mobile payment volume compared to last year.
While it is clear that mobile had a big impact on retailers and shoppers throughout the recently holiday weekend, the numbers suggest the biggest impact on online traffic sites happened on Thanksgiving Day, while sales saw the biggest mobile-related jump on Black Friday.
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.
While Sears, Amazon and Dell had the highest-ranking mobile sites in terms of performance on Cyber Monday, more than 40 percent of shoppers still expressed frustration with their mobile shopping experience over the holiday weekend.
Shoppers using the iPad on Cyber Monday drove more retail purchases than any other device with conversion rates reaching 5.2 percent, according to a new report from IBM.
Sears customers used their mobile devices to shop and make purchases during the Thanksgiving holiday weekend and on Cyber Monday, delivering double digits gains for the retailer.