Social media played a leading role in shopping during this year’s Thanksgiving weekend, dominating influence surrounding sales and brand sentiment.
Articles Tagged ‘Cyber Monday’
Mobile traffic and sales continued a hot streak on Cyber Monday as holiday shoppers fit gift buying into daily commutes and work breaks.
Online footwear retailer Zappos developed a Snapchat filter to maximize awareness on Cyber Monday in an attempt to drive sales with millennials and those who are likely to be online shopping.
Kohl’s is maximizing Cyber Monday sales by extending the event to an eight-day savings blitz, with a focus on mobile and digital sales featuring daily flash deals on its application.
For the first time ever, mobile traffic to retailers’ Web sites is expected to overtake desktop on Thanksgiving Day, with mobile forecast to represent 51 percent of traffic and 29 percent of online sales that day, according to a new report from Adobe.
Walmart’s revenue results from Thanksgiving and Cyber Monday reveal mobile drove approximately 70 percent of traffic to Walmart.com, reflecting the growing role of smartphones and tablets in the path to purchase.
Top social networks such as Facebook and Pinterest are playing a bigger role for retailers’ mobile strategy by propelling shoppers into social commerce, as evidenced by sales numbers from Thanksgiving weekend.
While holiday shoppers resoundingly voted for the convenience of the mobile Web during the Thanksgiving holiday weekend, the surge in traffic is tasking retailers’ sites, with outages and slowdowns experienced by Best Buy, Neiman Marcus, Gamestop, J. Crew and others.
Mobile is expected to account for 31 percent of online sales on Thanksgiving, up from 21 percent last year, for a total of $418 million, according to new research from Adobe.
NEW YORK – A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.