The Renaissance Mayflower, a historic luxury hotel in Washington, is using mobile to communicate with guests via text messaging.

Ready-to-eat cereal was the most popular category for coupons accessed via mobile applications for the first half of 2010.

NEW YORK – Case studies at the MMA Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.

Outdoor Retailer Bass Pro Shops is letting consumers pay for virtual gift cards via Facebook and deliver them directly to mobile phones.

Burger King, Gap, Starbucks and Universal Music Group are driving sales via the new Loopt Star mobile social networking rewards game.

Full Cycle, a Boulder, CO-based retailer specializing in high-end bicycles, is tapping into the mobile channel for mobile payments and marketing initiatives to boost sales.

Lettuce Entertain You Enterprises’ Wow Bao restaurant chain is enhancing its mobile marketing initiatives by offering mobile coupons and mobile comp cards.

Crocs issued an SMS call-to-action via in-store signage nationwide and received 100,000 texts in the first month requesting a mobile coupon.

Augme Technologies expanded its marketing agreement with Graphic Packaging International to provide services for the mobile redemption of 2D bar codes.

As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.