Crocs has teamed up with Swagg to give away $25,000 in mobile gift cards via “The New Season, New Crocs, New You” promotion.

A mobile commerce-enabled site became a must-have in 2010 and loads of brands and retailers rushed to get one in front of consumers to keep up with competitors.

Crocs is stepping into mobile commerce with a new mobile site to capitalize on the growing number of consumers making purchases via their handsets.

Crocs issued an SMS call-to-action via in-store signage nationwide and received 100,000 texts in the first month requesting a mobile coupon.

Crocs is offering coupons within Yowza’s iPhone application to encourage sales via discounted offers.

Crocs Inc., a designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, has gone mobile to drive sales.