Deep group discounting is a proven tactic for immediate bumps in cash flow, but it is not without its pitfalls.

Following the success of its iPhone application that launched earlier this year, Express has rolled out a mobile commerce-enabled Web site to serve as an additional customer touch point and to drive revenue.

A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit.

Mobiata and Farelogix have partnered to let airlines market and sell products and services to on-the-go consumers to address buying behavior and demand.

The 2009 consumer is way ahead of any national retailer’s marketing department. The consumer is leveraging her phone as a “mobile mouse” to click, search and explore in the mall and in the aisle.

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Starbucks Coffee Co. has launched a trial of a 2D bar code payment system for customers to pay via their iPhone or iPod touch.