Android users are manly-scented, pork-eating, news-reading bird lovers, according to Coupons.com.

Ready-to-eat cereal was the most popular category for coupons accessed via mobile applications for the first half of 2010.

ShopRite loyalists in the next few weeks will be able to update their loyalty cards with the grocery chain’s coupons right from their iPhone or Android-enabled phones.

Coupons.com has surpassed 1 million downloads for its iPhone and Android applications, proving that mobile coupon usage is on the rise.

Coupons.com has launched an application for the iPhone and iPod touch as part of its ongoing effort to help consumers save money.

Money Mailer Direct Marketing and Coupons Inc.’s Coupons.com have expanded their partnership to include mobile coupons.

Coupons Inc.’s Coupons.com and Money Mailer Direct Marketing have partnered to increase the amount of coupons searchable via mobile and available online to consumers nationwide.