Cellit, a provider of mobile marketing services, has updated its mobile couponing software system to include mobile loyalty club functionality.

MixMobi has launched a mobile coupon platform that lets retailers use text messaging, RSS, email and social media networks such as Twitter and Facebook to create offers and send them to all mobile devices.

Cellit, a provider of mobile marketing services, has launched the iWidgit, a handheld mobile coupon redemption system for easier point-of-sale integration.

ShopRite, Safeway and Kroger along with other grocery chains are serving mobile coupons via Verizon Communications Inc.’s new free digital coupon service.

Alice.com, a consumer packaged goods online retailer, has launched an iPhone application to provide a more convenient experience to its consumers.

FastMall is helping consumers get the most out of their shopping experience with directions, GPS parking, directories and special offers being served within the new application.

OfferLounge, a technology platform that integrates several marketing channels, has launched Easy Email Entry to let merchants create mobile promotions via email using smartphones.

A new version of Coupons.com Inc.’s Grocery iQ application has launched with expanded features such as bar code scanning.

Money Mailer Direct Marketing has included a mobile coupon sign-up section on its revamped PC Web site.

New York-based mobile-coupons service 8coupons.com has expanded into a national mobile coupon database.