As a search engine platform designed to enable consumers to find a product or service either locally or nationally, MobHooks finds itself as a conduit for consumers to submit, share, review and rate text offers.

New York-based Italian restaurant L’asso will distribute mobile deals to consumers via a new service dubbed PeopleDeals, choosing the platform over Groupon to avoid having to share revenue.

White House Black Market is rolling out location-based mobile FashionAlerts in 26 stores to provide customers with discounts, sales and style tips.

The need to execute and record tax-accurate transactions has stood in the way of widespread adoption of many efficiency-enhancing mobile retail technologies.

Take a poll of CMOs for major U.S. retailers and chances are that many would have no idea what a QR code is or how to use one.

A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit.

Ready-to-eat cereal was the most popular category for coupons accessed via mobile applications for the first half of 2010.

Neustar, the common short code registry for the United States, is working on building a central registry for the global mobile bar codes ecosystem.

At Mobile World Congress in Barcelona, Spain, Gemalto announced several partnerships and new mobile commerce services, including mobile coupons via near field communication.

Cellit, a provider of mobile marketing services, has updated its mobile couponing software system to include mobile loyalty club functionality.