Articles Tagged ‘ContactPoint’


Clicks do not matter as much as calls

July 11, 2013

Clicks do not matter. Traffic does not matter. Click-through rate does not matter.

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4 myths of mobile metrics

January 10, 2013

Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.

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Holiday Inn Express click-to-call campaign drives 10pc booking rate

September 11, 2012

Although a recent mobile campaign from Holiday Inn Express resulted in a small number of qualified leads, the hotel brand still saw a substantial ROI by using click-to-call advertising.

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What’s the goal of mobile marketing?

June 13, 2012

The problem is that mobile and online advertising are as different as TV and direct mail. The same rules do not apply. The same metrics do not apply. And the same goals do not apply.

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10 key mobile pay-per-click fundamentals

April 23, 2012

Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.

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6 steps to mobile landing page optimization

April 19, 2012

The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.

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