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Articles Tagged ‘comScore’


Tablet owners’ local searches often lead to a purchase: study

March 2, 2012

Tablet owners are the most active local searchers with 64 percent using their devices at least weekly for local searches and 86 percent making a purchase from their most recent tablet-based local search, according to a new report from Localeze and 15miles.


Mobile banking app usage grows 74 percent in a year: comScore

February 3, 2012

The use of mobile banking apps is growing quickly as consumers look for ways to easily access their financial information while on the go, according to a new report from comScore.

38pc of consumers use mobile to make a purchase: comScore

December 7, 2011

Thirty-eight percent of smartphone owners have used their device to make a purchase, according to a study from comScore.

Mobile banking app usage in US increases 45pc: study

October 28, 2011

Nearly 13 million mobile users used a mobile banking app in June – up 45 percent from the fourth quarter of 2010, per a new study by comScore.

Only one in five smartphone owners check-in through mobile: study

May 16, 2011

A new study finds that only one in five smartphone owners access check-in services from their mobile devices.

Progressive places mobile at center of consumer engagement strategy

January 4, 2011

The Progressive car insurance group is expanding its mobile offerings to meet current customers’ growing demand for information on the go and to engage and attract prospects.

Black Friday data reveals mcommerce is popular purchase mechanism

November 30, 2010

Data reveals that many more shoppers relied on mobile for purchases, convenience and deals on Black Friday, with PayPal seeing a 310 percent increase in mobile shopping that day.

Do not separate mobile strategy from online strategy: Shop.org keynote

September 29, 2010

DALLAS – Retailers should not formulate a separate strategy for mobile but rather focus on reaching consumers wherever they want to interact with their brand across all channels.

Mobile can restore diminished brand loyalty caused by recession: Study

May 6, 2010

Due to the economic slowdown, consumers are willing to forgo their favorite brands to cut costs. Mobile represents a new access point for brand engagement.

How did mobile effect Black Friday shopping?

December 1, 2009

While actual mobile payments are still nascent, more consumers shopped on Black Friday using their mobile phone than ever before.