A new study from Canadian agency Cossette finds that 41.7 percent of women who are smartphone owners surveyed said they used their mobile devices to research information about beauty products.

Online retailer BuyCostumes.com is getting into the spirit of Halloween by letting consumers buy costumes via a mobile version of its desktop site.

Travel site TripAdvisor is expanding its mobile strategy to include city guides with the rollout of twenty Android apps.

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

Barnes-Jewish Hospital has rolled out an SMS program that helps patients manage their appointments.

Sportswear brand adidas is targeting high school athletes with a mobile video campaign that aims to sell the new adiZero Rose 2 line of shoes.

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.

British online retailer ASOS is expanding its mobile commerce reach with an iPad, iPhone and iPod touch application that lets consumers shop the company’s full range of products.

Brewing giant MillerCoors is amping up its mobile strategy via a partnership with the Club Deportivo Guadalajara soccer team that uses SMS to reward fans with prizes.

Cosmetics brand mark is driving sales for its representatives with a batch of new applications for iPhone, iPod touch, iPad and Android devices.