Columbia Sportswear places mobile storefront at center of commerce strategy
November 19, 2010Active outdoor apparel and footwear brand Columbia Sportswear is driving sales among its target consumers on the go via a mobile storefront.
Active outdoor apparel and footwear brand Columbia Sportswear is driving sales among its target consumers on the go via a mobile storefront.
Sony Music Entertainment has partnered with mobile media company SendMe Mobile to offer mobile phone users access to the music label’s roster of artists through SendMeMobile.com.