Welcome to Mobile Retail News. Skip directly to: main content, navigation, search box.

Articles Tagged ‘Coca Cola’


Coca-Cola builds SMS focus via NCAA partnership

March 19, 2012

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games.


Coca-Cola drives campaign donations via branded Super Bowl mobile site

January 30, 2012

Coca-Cola is extending its current Arctic Home campaign with a mobile Web site that ties in with the beverage giant’s Super Bowl ad campaign to drive charity donations.

Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens, OfficeMax

January 16, 2012

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears.

Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

January 15, 2012

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Coca-Cola tests NFC-enabled vending machines to bolster mcommerce presence

November 11, 2011

NEW YORK – A Coca-Cola executive at ad:tech said the beverage giant is piloting a program with Google Wallet where consumers can use their mobile device to pay for a drink at 200 of its vending machines across the United States.

GameStop, Coca-Cola bring mobile game to in-store shoppers

September 30, 2011

Coca-Cola is expanding its interactive mobile challenge game “Happiness in Numbers” that was launched this summer and bringing it to GameStop stores throughout the United States.

Mobile Web is critical enabler for Coca-Cola: exec

December 2, 2010

A Coca-Cola executive at the MEF Americas 2010 Mobile Content & Commerce conference said that the company aims to capitalize on the mobile space and has benefited from a mobile commerce strategy.

Kellogg sponsors ShopRite’s new mobile coupon app

September 7, 2010

Kellogg is sponsoring ShopRite Weekly Specials, the first application dedicated to weekly grocery coupons for Android-based smartphones.

How Coca-Cola’s mobile credit campaign may change shopper marketing

August 2, 2010

A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit.

How mobile enhances packaging and point of sale at retail

January 29, 2010

A modern-day grocery or pharmacy is not a friendly zone for the brand. Gone are the halcyon days of “Leave-it-to-Beaver” when brands worked hand-in-hand with the local store owner to sell stuff. Now many retail chains compete on the shelf with competitive generic brands.