Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games.

Coca-Cola is extending its current Arctic Home campaign with a mobile Web site that ties in with the beverage giant’s Super Bowl ad campaign to drive charity donations.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

NEW YORK – A Coca-Cola executive at ad:tech said the beverage giant is piloting a program with Google Wallet where consumers can use their mobile device to pay for a drink at 200 of its vending machines across the United States.

Coca-Cola is expanding its interactive mobile challenge game “Happiness in Numbers” that was launched this summer and bringing it to GameStop stores throughout the United States.

A Coca-Cola executive at the MEF Americas 2010 Mobile Content & Commerce conference said that the company aims to capitalize on the mobile space and has benefited from a mobile commerce strategy.

Kellogg is sponsoring ShopRite Weekly Specials, the first application dedicated to weekly grocery coupons for Android-based smartphones.

A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit.

A modern-day grocery or pharmacy is not a friendly zone for the brand. Gone are the halcyon days of “Leave-it-to-Beaver” when brands worked hand-in-hand with the local store owner to sell stuff. Now many retail chains compete on the shelf with competitive generic brands.