The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is also key to note that SMS is growing far beyond the simple text message.

Metropolitan, an African insurance provider, is using Clickatell’s USSD platform to streamline mobile insurance sales and business processes.