Articles Tagged ‘Citi’


Geo-fencing has real potential for mobile growth, says Citi exec

March 19, 2015

NEW YORK – A Citi executive at the 2015 Mobile Marketing Association Forum New York claimed that geo-fencing specific areas to alert consumers of potential rewards gained when using a Citi credit card is an optimal solution, suggesting that location-based targeting is a hot topic for financial marketers.

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Target, Fandango, Expedia jump in with Apple Watch apps

March 11, 2015

Leading mobile merchants such Target, Fandango, Expedia, eBay and Citi recognize an opportunity to extend the convenience of smartphone applications by having Apple Watch apps available when the device launches next month.

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Macy’s is 2014 Mobile Retailer of the Year

January 5, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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Macy’s is 2014 Mobile Retailer of the Year

January 2, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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Citibank seeks mobile banking innovation with app developer challenge

October 28, 2014

Citibank is partnering with Yellow Pepper, a Latin American banking and mobile payment provider, to host the Citi Mobile Challenge U.S. 2014, a virtual challenge for developers seeking to transform the banking landscape.

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Citi eliminates paper checks for some as mobile banking grows

September 24, 2014

With digital bill paying now more popular than paper checks, Citibank has launched a new type of banking account designed specifically for online and mobile bankers.

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Citi eliminates mobile banking log-in for easy access on the go

May 22, 2014

Following a successful beta test, Citi is launching a new opt-in feature nationwide which enables customers to view sensitive account information in their Citi mobile banking app without log-in friction, making it the first major U.S. bank to offer such a preference.

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Citi app test enables account balance access without logging in

February 4, 2014

Using customer feedback and usability testing as a guide, Citi is making easier access to account balance information as well as streamlined transfers and deposits a big focus of its latest app update.

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Citi exec: Mobile payments evolving into smart device utility

January 16, 2014

NEW YORK – As mobile use continues its upward spiral, mobile payments will be seen as part of the normal milieu, such as credit cards are now, and the mobile payment function will become a smart device utility instead of an application, according to a Citi executive at Mobile FirstLook: Strategy 2014.

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Citi to switch from fragmented app portfolio to unified platform

November 6, 2013

NEW YORK — A Citi executive at the Mobile Women to Watch 2014 Summit said that the bank is working to transfer its fragmented applications around the world to a unified global platform.

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