NEW YORK – A Citi executive at the 2013 MultiScreen Summit said that while TV can still be used by marketers for branding purposes, enabling a mobile call-to-action gives consumers a way to act on the spot.
Citi has introduced a mobile-optimized version of its CitiManager desktop portal to let corporate cardholders view account information, statements and transactions.
Financial institution Citi is rolling out its iPad application internationally to reach new groups of consumers and show them how mobile banking works.
It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.
NEW YORK – A Citi executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that to deliver contextually-relevant mobile offers, marketers need to think consumer-first.
Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.
Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.
Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.
Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.
Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.
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June 19, 2013