Financial institution Citi is making its email alert program mobile-friendly after seeing an increased need from consumers to manage their accounts via the handset.

Financial institution Citi is increasing the number of channels that business clients can use to manage their funds with a mobile-optimized Web service and an SMS program.

Google is releasing the first version of its Google Wallet app to Sprint Nexus S 4G phones and offering a $10 free bonus to users who sign up before the end of the year.

Citi is running a mobile banner ad within The Weather Channel’s iPhone app that gives users a chance to win prizes worth up to $250 when they participate in a survey.

Citi is collaborating with Best Buy to roll out a mobile rewards app that lets consumers shop and redeem points while on the go.

Shopping application shopkick is partnering with Citi Ventures to drive in-store shopping at small businesses.

Citi has rolled out a mobile tablet-based suite of capital markets that delivers content designed specifically for clients.

NEW YORK – Google is marking its territory in the mobile commerce space by partnering with Citi, MasterCard, First Data and Sprint to unveil a new mobile wallet that not only lets consumers store all of their cards on one single device, but pay for goods and services via one tap.

News about mobile payments, mcommerce strategies such as apps and mobile Web site conversion tips took over the headlines of Mobile Commerce Daily in the first quarter of 2011.

With Google, MasterCard and Citi reportedly teaming up to go head-to-head with the U.S. carriers’ Isis joint venture with Discover Card and Barclaycard, a war in the near field communication space is on the horizon.