As mobile applications and sites increasingly fill each and every need of shoppers, do retail salespeople need to worry about their jobs? Experts seem to think there is no need for concern, only change.
Articles Tagged ‘Chris Mason’
The overwhelming presence of antiquated point-of-sale systems and infrastructure is currently preventing mobile from realizing its full potential in-store.
The convergence of online and offline represents a big opportunity for retailers and brands that can see past the confusing threat of mobile showrooming.
Dean & Deluca is encouraging consumers to discover a new way to shop with a new iPhone application that lets them browse and buy a selection of artisanal and gourmet food.
All signs point to mobile having played a significant role for shoppers over the Thanksgiving holiday weekend. However, taking a closer look at the numbers, there were clear differences between smartphone and tablet consumers.
A Children’s Place executive who spoke during a Mobile Commerce Daily webinar yesterday said the retailer expects mobile holiday sales this year to be incremental.
The tablet market has grown significantly in the past 12 months and will play a much bigger role this holiday season compared to last year.
Sephora has been strengthening its position in mobile commerce over the past year and has expanded its reach even more by implementing Apple’s new Passbook to drive in-store foot traffic.
Google is continuing to expand its Google Wallet mobile payments application to insert it into a broader array of shopping experiences. In the latest news, the company is making Google Wallet available as a checkout service on mobile commerce and desktop sites.
Brands and retailers are incorporating mobile into their day-to-day initiatives to drive in-store traffic and increase sales. However, many marketers still fall short with their campaigns due to poor execution.