Articles Tagged ‘Chia Chen’


Mobile is linchpin in driving Black Friday, Cyber Monday sales

November 20, 2012

There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.

Three tenets: mobile moments, mobile-first ideas and mobile paid media

April 10, 2012

There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality, the next Pinterest/Instagram or another industry-altering device.