Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
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Canadian pizza restaurant Pizza 73 has seen a six percent increase since last year in mobile or Web-based orders.
Cumberland Farms is continuing to position its mobile payment program towards rewards with a new offer from Coca-Cola that encourages consumers to download and use the brand’s application.
Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers.
Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.
Enchanted Life’s new mobile Web site seemingly sells balance and simplicity along with beauty products for men, women and children and boutique candles and fragrances for the home.
Tanger Factory Outlets has launched a mobile sweepstakes to kick off its early holiday shopping campaign and provide an easy way for consumers to win a shopping spree.
Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.
Bodog Canada’s Casino has launched a mobile version of its online-only casino in hopes of getting a step ahead in the casino market.
With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers.