A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.

With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?

Cellit, a provider of mobile marketing services, has updated its mobile couponing software system to include mobile loyalty club functionality.

Cellit, a provider of mobile marketing services, has launched the iWidgit, a handheld mobile coupon redemption system for easier point-of-sale integration.