Coupons need to be part of the mobile strategy during the holidays when consumers are spending more and looking for a deal.

Cellfire has rolled out a grocery coupon syndication platform for iPhone and Android applications.

ShopRite, Safeway and Kroger along with other grocery chains are serving mobile coupons via Verizon Communications Inc.’s new free digital coupon service.

While the virtues of mobile coupons are obvious, key challenges are growing the installed base of users and convincing retailers, mobile experts told CTIA last week.

J. C. Penney Co. Inc. is letting shoppers ring up savings at the register using their mobile phones with a 2D-bar-code coupon program.

Kroger Co. has expanded its mobile coupon campaign to serve 2,200 of its grocery stores around the country after a successful test of 200 stores.

Caribou Coffee Company Inc. is running a mobile coupon campaign to drive traffic to its retail shops.

GameStop is using mobile coupons to drive consumers into the retailer’s 4,200 locations in the United States and Puerto Rico.

Fast food franchise Arby’s is using mobile to complement its existing marketing strategy, reach consumers and enhance customer interaction with the brand.

Quick-lube chain Valvoline Instant Oil Change is conducting a mobile coupon campaign offering consumers the opportunity to save during this economic slowdown.