NEW YORK – Executives from Genesco’s Journeys and CBS Mobile agreed that retailers and merchants must integrate mobile across all sales channels to unify the shopping experience.

Retail giant Target is the launch sponsor of The CW network’s new iPhone application, CW City Wize.

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?