Retailers are adopting mobile strategies that go beyond simply trying to drive mobile commerce, with loyalty, engagement and relationship building a significant focus for many.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

Carrabba’s Italian Grill tested an SMS program in the Orlando market that resulted in a 68 percent redemption rate on offers pushed out to 627 consumers.

NEW YORK – An executive from Carrabba’s Italian Grill talked to attendees of the Mobile Marketing Forum on how to apply a social aspect to a mobile marketing program.