NEW YORK – A Macy’s executive at the Mobile Marketing Association’s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign.
Articles Tagged ‘campaigns’
With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.
Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.
Brands that get into performance-based direct response mobile marketing often run into a common issue: how to balance quality versus quantity in the mobile traffic they generate.
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.
Consumers use the Web 24/7 due to the affordability and portability of owning a mobile device. The issue they face is connecting with businesses that do not have a mobile-friendly digital strategy.
When conducting mobile advertising, brands should be asking that one-word question: “And … ?” Yes, in and of themselves, mobile ad programs are great.
The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.
By Stacy Lewis
Consumers read their text messages, even texts from advertisers, at a rate that blows away any other advertising vehicle. Story after story confirms it. Mobile marketing works.
By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.