Articles Tagged ‘campaigns’


How Macy’s maximized in-store traffic with beacons during Black Friday

March 25, 2016

NEW YORK – A Macy’s executive at the Mobile Marketing Association’s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign.

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Getting the most out of holiday retail campaigns

October 8, 2015

With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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Effectively monitoring and analyzing mobile direct response campaigns

November 4, 2013

Brands that get into performance-based direct response mobile marketing often run into a common issue: how to balance quality versus quantity in the mobile traffic they generate.

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Migrating app marketing campaigns from online to mobile

November 1, 2013

When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.

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Having a grown-up mobile marketing strategy with site and SEO

August 15, 2012

Consumers use the Web 24/7 due to the affordability and portability of owning a mobile device. The issue they face is connecting with businesses that do not have a mobile-friendly digital strategy.

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Making mobile advertising work – after the click

June 8, 2012

When conducting mobile advertising, brands should be asking that one-word question: “And … ?” Yes, in and of themselves, mobile ad programs are great.

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3 strategies for brands to create SMS campaigns

October 7, 2011

By Deepali Tamhane

The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.

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3 ingredients to build a successful mobile marketing campaign

August 2, 2011

By Stacy Lewis

Consumers read their text messages, even texts from advertisers, at a rate that blows away any other advertising vehicle. Story after story confirms it. Mobile marketing works.

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5 best-practice tips for designing a mobile video campaign

July 11, 2011

By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.

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