How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?

Camera manufacturer and digital-imaging giant Canon U.S.A. is engaging shoppers throughout North America with a multifaceted mobile marketing program.

Earlier this spring, comScore released data indicating smartphone users are accessing the Web and applications for content at about the same rate.

A shopper using a mobile device to help make in-store purchase decisions is no longer an emerging behavior. It is established behavior.

Crocs Inc., a designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, has gone mobile to drive sales.