Articles Tagged ‘Brooks Brothers’


L’Oreal exec: Luxury consumers expect end-to-end personalization

October 17, 2012

NEW YORK – A L’Oreal executive at the Luxury Interactive 2012 conference said that personalization is the key component in driving that one-on-one experience.

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Brooks Brothers aims to drive iPad app downloads via print catalog call-to-action

September 10, 2012

Brooks Brothers is using its print catalog as a way to drive downloads for its iPad application and increase revenue.

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Brooks Brothers exec: Mobile bridges store associates and shoppers

May 2, 2012

NEW YORK- A Brooks Brothers executive at Aberdeen Group’s Retail and Consumer Markets Summit said that in addition to investing in an iPad application, the retailer is looking for ways to empower its store associates with mobile devices.

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Top 10 mobile commerce-enabled Web sites of 2011

November 17, 2011

Retailers understand the importance of having a mobile commerce-enabled site that does more than just give store hours and locations, with functionality such as personalization, social media and SMS integration, mobile coupons and video playing a big role on the mobile Web in 2011.

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Brooks Brothers mcommerce strategy focused on driving loyalty, awareness and sales

April 8, 2011

Brooks Brothers is targeting upscale consumers via a mobile-optimized site that lets them search, review and buy products wherever they are.

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