NEW YORK – An eBay executive at the NRF 104th Annual Convention & Expo said mobile loyalty program data collection must be more stringently managed to keep the process from driving away consumers while marketers are on a learning curve.
Articles Tagged ‘Brooks Brothers’
NEW YORK – A L’Oreal executive at the Luxury Interactive 2012 conference said that personalization is the key component in driving that one-on-one experience.
Brooks Brothers is using its print catalog as a way to drive downloads for its iPad application and increase revenue.
NEW YORK- A Brooks Brothers executive at Aberdeen Group’s Retail and Consumer Markets Summit said that in addition to investing in an iPad application, the retailer is looking for ways to empower its store associates with mobile devices.
Retailers understand the importance of having a mobile commerce-enabled site that does more than just give store hours and locations, with functionality such as personalization, social media and SMS integration, mobile coupons and video playing a big role on the mobile Web in 2011.
Brooks Brothers is targeting upscale consumers via a mobile-optimized site that lets them search, review and buy products wherever they are.