NearbyNow has rolled out a mobile shopping platform that lets retailers, brands and publishers create a white-labeled mobile application for the iPhone, with Android and iPad coming soon.

Swedish furniture retailer IKEA is leveraging the mobile platform to reach consumers via ads, contests, a customer-relationship management program, coupons and a WAP shopping site.

Brides, one of the oldest wedding publications in America, is letting brides shop and buy dresses via mobile.