NEW YORK – Combining digital and physical marketing components can provide more personalized experiences for consumers by channeling an “always on” approach, which can likely lead to more in-store visits for brands and bricks-and-mortar stores, according to DigitasLBi at the Mobile Marketing Summit: Holiday Focus 2014.
Articles Tagged ‘Brett Leary’
Target and Caribou Coffee are leveraging Pinterest to generate ideas for new product development, ensuring that they are quick to market with the latest trends while simultaneously creating the kind of brand advocates that can help generate buzz.
NEW YORK – A Google executive at the OMMA Mobile conference said that consumers are ready for mobile payments. While the recently launched Google Wallet is just the tip of the iceberg, mobile commerce will see a mass adoption in the near future.
There is no doubt that mobile is growing, but the industry faces several pressing questions if it wants to continue moving along the same path.
Little Caesar’s, Redbox and Toms Shoes are partnering with Signal, formerly Interactive Mediums, to drive traffic to their locations.