American Express blends mobile commerce into Twitter program
February 13, 2013American Express has expanded its ongoing Sync program to let consumers buy products from a handful of retailers by tweeting at special hashtags.
Articles Tagged ‘Brennan Hayden’
Amazon makes play for greater influence over in-store shoppers
July 3, 2012In a reflection of mobile’s growing importance for the in-store shopping experience, Amazon is bringing its augmented reality bar code scanning app Flow Powered by Amazon to Android devices for the first time.
Are foursquare changes enough to hold onto its seat at the table?
June 8, 2012The bloom came off check-in applications a while ago and now foursquare, a significant force behind the trend, has unveiled a significant update that takes the focus away from check-ins and places it on making the app more of a recommendation engine.
Cinemark expands mobile ticketing strategy with Android app
April 9, 2012Movie theater chain Cinemark Holdings Inc. is extending its mobile ticketing strategy with a new mobile application for Android devices.
Johnny Rockets taps mobile marketing for personalized messages and offers
February 15, 2012International restaurant chain Johnny Rockets is biting into mobile with a new mobile marketing strategy that includes SMS to better communicate with its customers.
Aloft Hotel tests holographic QR codes to enhance guest experience
December 13, 2011Aloft Hotel is testing a holographic concierge with QR codes to give guests easy access to information and offers from local businesses.
Amazon.com wish list tablet app deepens engagement with families
December 2, 2011Amazon.com wants to make it easy for children and their parents to create holiday wish lists that can be shared with a new app for Kindle Fire and iPad.
Nine West ties mobile store with ecommerce engine
August 18, 2010Footwear retailer Nine West has stepped into mobile commerce with a new site that supports its multichannel strategy.
Lilly Pulitzer targets summer business with new mcommerce presence
July 9, 2010Lilly Pulitzer, known for its floral shift dresses, has now expanded its store, catalog and online presence to mobile.
Marketers jump on to the iPad application bandwagon
April 5, 2010With the sudden craze of the just-released Apple iPad, many companies rolled out their own applications for the much-anticipated device.
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