Victoria’s Secret continues to lead the pack in retailers leveraging mobile applications for more than just shopping with a new spring break campaign that layers image recognition and games on top of commerce features.
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Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear.
Gap and Banana Republic are expanding their “Reserve in Store” pilot to help holiday shoppers save time by reserving items on-the-go and easily picking them up in-store.
Square continues to expand its offerings beyond simple mobile point-of-sale services, most recently with an online marketplace, as it looks to build a commerce business along the lines of eBay.
American Express has expanded its ongoing Sync program to let consumers buy products from a handful of retailers by tweeting at special hashtags.
In a reflection of mobile’s growing importance for the in-store shopping experience, Amazon is bringing its augmented reality bar code scanning app Flow Powered by Amazon to Android devices for the first time.
The bloom came off check-in applications a while ago and now foursquare, a significant force behind the trend, has unveiled a significant update that takes the focus away from check-ins and places it on making the app more of a recommendation engine.
Movie theater chain Cinemark Holdings Inc. is extending its mobile ticketing strategy with a new mobile application for Android devices.
International restaurant chain Johnny Rockets is biting into mobile with a new mobile marketing strategy that includes SMS to better communicate with its customers.
Aloft Hotel is testing a holographic concierge with QR codes to give guests easy access to information and offers from local businesses.