While Apple’s iPad continues to dominate the tablet category, the Kindle Fire is a growing opportunity for retailers looking to reach Android tablet users if they can just get past the fact that Amazon is the manufacturer.
Articles Tagged ‘Branding Brand’
Kate Spade’s Saturday brand is elevating its mobile commerce efforts with a new optimized site that lets fashion-savvy consumers shop the latest trends.
Branding Brand has partnered with analytics startup Nomi to develop brand-specific, omnichannel applications that aims to enhance the in-store shopping experience.
Retailers are improving their mobile commerce applications and sites for a more streamlined shopping experience. As mobile becomes more sophisticated, the role of user-generated reviews is a catalyst in improving conversions.
Tablet users are gravitating toward their devices to make purchases, with 22 percent of users spending $50 or more per month and 9 percent spending $100 or more, according to new research from ABI Research.
Tablets have no doubt changed mobile shopping behavior and now smart retailers are delivering tablet-specific experiences that are integrated with their current ecommerce offerings.
The growth in mobile proximity and in-store payments will far outpace growth in mcommerce and mobile peer-to-peer transactions over the next several years, according to a new report from Forrester Research.
All signs point to mobile having played a significant role for shoppers over the Thanksgiving holiday weekend. However, taking a closer look at the numbers, there were clear differences between smartphone and tablet consumers.
PayPal saw a 193 percent increase in mobile payment volume on Black Friday compared to 2011, with a majority of consumers shopping around the world via their smartphones between noon and 1 p.m.
A Children’s Place executive who spoke during a Mobile Commerce Daily webinar yesterday said the retailer expects mobile holiday sales this year to be incremental.