RANCHO MIRAGE, CA – Executives at the Mobile Shopping Summit 2015 pointed to retail clients’ desire to put more support behind mobile commerce to close the conversion gap, enhance the customer experience and boost revenue in 2016.
Articles Tagged ‘Branding Brand’
While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand.
Fifty-one percent of visits to retailers’ Web sites are made via mobile devices, making the mobile channel the majority source of online shopping, according to mobile commerce platform Branding Brand’s recent Mobile Commerce Index report.
Blockbuster, Office Depot and Rakuten were well prepared for the surge in smartphone and tablet shopping on Black Friday as mobile sales surged 43 percent year-over-year, according to several new pieces of research this weekend.
Retailers such as Sears and Gilt are reporting an increase in mobile conversion rates thanks to enhanced user experiences that are faster, more personalized and require fewer steps to check out.
As mobile applications and sites increasingly fill each and every need of shoppers, do retail salespeople need to worry about their jobs? Experts seem to think there is no need for concern, only change.
The overwhelming presence of antiquated point-of-sale systems and infrastructure is currently preventing mobile from realizing its full potential in-store.
While Apple’s iPad continues to dominate the tablet category, the Kindle Fire is a growing opportunity for retailers looking to reach Android tablet users if they can just get past the fact that Amazon is the manufacturer.
Kate Spade’s Saturday brand is elevating its mobile commerce efforts with a new optimized site that lets fashion-savvy consumers shop the latest trends.
Branding Brand has partnered with analytics startup Nomi to develop brand-specific, omnichannel applications that aims to enhance the in-store shopping experience.