Magnolia Bakery is developing a mobile loyalty and payments application that will feature a different reward each month based on users reaching a certain number of purchases.
Articles Tagged ‘Bob Gold’
What can marketers and retailers expect with mobile payments in the year ahead? Here are some trends that may become mainstream.
Marketers should focus more on mobile and social behavioral strategies to guide a consumer through the purchase flow.
Shippensburg University is letting students order meals via an NFC-enabled sticker at two cafeterias in the school.
With consumers increasingly using their handsets to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers.