Award-winning children’s science writer Seymour Simon is monetizing his first mobile application called “Science Fun To Go” using in-application book purchasing via eBay’s PayPal.

Toyota Motor Sales U.S.A. has added another asset to its suite of mobile applications that increases consumer touch points and assists in the sales process.

What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?

Advance movie ticketing merchant MovieTickets.com is expanding its mobile offerings with free applications for Apple’s iPhone and iPod touch and Research In Motion’s BlackBerry.

Starbucks Coffee has expanded its Starbucks Card Mobile payment test to nearly 300 company-operated stores in New York City and Nassau and Suffolk counties on Long Island.

Camera manufacturer and digital-imaging giant Canon U.S.A. is engaging shoppers throughout North America with a multifaceted mobile marketing program.

The Popcorn Factory is offering consumers tasty treats via a new mobile-optimized commerce site, with iPhone, BlackBerry and Android applications to be released soon.

Fox’s on-demand mobile TV subscription service Bitbop is running a contest letting participants solve a mystery for a chance to win a BlackBerry and a three-month subscription.

Starbucks’ new BlackBerry application lets consumers purchase items using its mobile payment option in Target Starbucks locations and 16 trial stores in Seattle and Silicon Valley.

Starwood Hotels & Resorts is letting guests book their travels and make reservations across 1,000 of its properties via a BlackBerry application.