Starwood Hotels & Resorts is letting guests book their travels and make reservations across 1,000 of its properties via a BlackBerry application.

American Wagering subsidiary Leroy’s Sportsbook has launched a sports betting application for Research In Motion’s BlackBerry just in time for football season.

ING is encouraging its customers to “put their bank branch in their pocket” with the launch of its enhanced mobile application for iPhone and BlackBerry devices.

The mobile medium offers various channels that are ideal for collecting information about merchants’ and marketers’ target consumers, including applications.

E*Trade has focused its mobile strategy on the development of mobile applications, which it has promoted via a series of “talking baby” TV commercials.

Book retailer Borders Group Inc. is expanding its mobile repertoire with the launch of an ebook store and new applications for BlackBerry and Android devices.

Apple will not be the undisputed king of mobile application downloads in five years time, according to an Ovum report.

Online retailer Foothealth.com has stepped up its game with a mobile Web site optimized for various smartphone platforms.

Glowbal Restaurant Group wanted to increase customer visits, build customer loyalty and generate buzz resulting in word of mouth referrals, so it turned to mobile.

Advanced Merchant Solutions has released a payment platform for Google’s Android devices targeting mobile sales professionals.