Articles Tagged ‘Black Friday’


Online, mobile sales outpaced traditional retail this Black Friday: report

December 1, 2016

While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.

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Mobile sales surpass one billion dollars for first time

November 29, 2016

Mobile had its biggest day in history this year, with Black Friday being the first day that mobile revenue surpassed $1 billion.

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Slower load times can produce 10pc decrease in conversions: report

November 28, 2016

Despite all of the deals and promotions proffered by retailers this Black Friday, a new report from Dynatrace claims that many of their online channels suffer from bloated edifices that slow down performance, especially in their mobile offerings.

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Black Friday trends and predictions: a watershed year for mobile?

November 23, 2016

As Black Friday approaches, consumers’ mobile use is surging and retailers are finally taking notice of it, making this year’s event a crucible for whether bricks-and-mortar and mobile presences can work in harmony.

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Last minute: 3 in-app marketing strategies before Black Friday

November 18, 2016

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

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The Black Friday opportunity for ecommerce

November 18, 2016

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

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Best way to get ahead on Black Friday is mobile, says Walmart, Expedia

November 11, 2016

If customers want to make the most of this Black Friday and Cyber Monday, mobile is the best way for them to get ahead of the pack on what retailers are offering the right deals, and Walmart and Expedia are leading the charge.

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JCPenney offers exclusive Black Friday preview to mobile app users

November 9, 2016

JCPenney is promoting its Joy Worth Giving campaign that will span all of the holiday season by offering an exclusive peek at Black Friday deals to users of its mobile application.

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House of Fraser’s scannable windows deliver higher value app orders

December 21, 2015

British department store House of Fraser saw a 20 percent higher average value for application orders from shoppers who scanned the retailer’s shoppable windows on Black Friday compared to the average app order that day.

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Mobile payments fail to impress so far this holiday season: report

December 7, 2015

Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.

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