While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
Articles Tagged ‘Black Friday’
Mobile had its biggest day in history this year, with Black Friday being the first day that mobile revenue surpassed $1 billion.
Despite all of the deals and promotions proffered by retailers this Black Friday, a new report from Dynatrace claims that many of their online channels suffer from bloated edifices that slow down performance, especially in their mobile offerings.
As Black Friday approaches, consumers’ mobile use is surging and retailers are finally taking notice of it, making this year’s event a crucible for whether bricks-and-mortar and mobile presences can work in harmony.
So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.
November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.
If customers want to make the most of this Black Friday and Cyber Monday, mobile is the best way for them to get ahead of the pack on what retailers are offering the right deals, and Walmart and Expedia are leading the charge.
JCPenney is promoting its Joy Worth Giving campaign that will span all of the holiday season by offering an exclusive peek at Black Friday deals to users of its mobile application.
British department store House of Fraser saw a 20 percent higher average value for application orders from shoppers who scanned the retailer’s shoppable windows on Black Friday compared to the average app order that day.
Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.