While it is clear that mobile had a big impact on retailers and shoppers throughout the recently holiday weekend, the numbers suggest the biggest impact on online traffic sites happened on Thanksgiving Day, while sales saw the biggest mobile-related jump on Black Friday.
PayPal saw a 193 percent increase in mobile payment volume on Black Friday compared to 2011, with a majority of consumers shopping around the world via their smartphones between noon and 1 p.m.
Walgreens is gearing up for holiday shoppers by updating its mobile application, including adding a Black Friday instant mobile coupon so customers can save in-store on Starbucks products.
There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.
With mobile use in-store and online expected to play a bigger role this holiday season for retailers, Walmart is enhancing Black Friday shopping via a new interactive store locator map and exclusive deals on its mobile application.
Macy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store.
While Sears, Amazon and Dell had the highest-ranking mobile sites in terms of performance on Cyber Monday, more than 40 percent of shoppers still expressed frustration with their mobile shopping experience over the holiday weekend.
Shoppers using the iPad on Cyber Monday drove more retail purchases than any other device with conversion rates reaching 5.2 percent, according to a new report from IBM.
Sears customers used their mobile devices to shop and make purchases during the Thanksgiving holiday weekend and on Cyber Monday, delivering double digits gains for the retailer.
Mall of America’s Black Friday activities this year included a QR code contest that saw 300 early-morning shoppers line up for a chance to snap a QR code and win a prize while 1,000 shoppers snapped QR codes over the weekend to enter another contest.
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May 24, 2013