British department store House of Fraser saw a 20 percent higher average value for application orders from shoppers who scanned the retailer’s shoppable windows on Black Friday compared to the average app order that day.
Articles Tagged ‘Black Friday’
Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.
Social media played a leading role in shopping during this year’s Thanksgiving weekend, dominating influence surrounding sales and brand sentiment.
Mobile is the dominant shopping trend at Walmart so far this holiday season, accounting for 70 percent of online traffic and nearly half of online orders since Thanksgiving.
Mobile traffic and sales continued a hot streak on Cyber Monday as holiday shoppers fit gift buying into daily commutes and work breaks.
Store traffic and desktop-only shopping journeys both took a hit over the Thanksgiving weekend, but strong smartphone-driven browsing and purchasing left retailers feeling thankful anyway.
Kohl’s is maximizing Cyber Monday sales by extending the event to an eight-day savings blitz, with a focus on mobile and digital sales featuring daily flash deals on its application.
Mobile Minutes: Apple’s iOS programming language; Mobile-only bank Atom; Mobile-only Black Friday; Beacons still not bigNovember 25, 2015
Mobile Minutes – Apple’s Swift iOS programming language could soon be in data centers; We can be as disruptive as Uber: Mobile-only bank; Some hot Black Friday deals mobile only; Apple’s failed retail revolution: Beacons still won’t be big on Black Friday.
Macy’s is leading the flock of retailers seeking to educate customers about mobile-specific offerings ahead of Black Friday, asking shoppers to enable push notifications as well as location-based settings prior to walking into a store.
Gap Inc.’s Old Navy is unzipping consumers’ holiday shopping excitement via its annual Overnight Millionaire sweepstakes and a social media-enabled donation campaign to celebrate good deeds during one of the most charitable seasons.