Articles Tagged ‘BFG’


Why are marketers not tying mobile commerce into TV campaigns?

December 31, 2012

Mobile has proved itself to be television’s new best friend for marketers. However, not many broadcasters and advertisers are incorporating commerce into their initiatives, which could be a missed opportunity for new forms of revenue.

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Amazon sets bar for mobile convenience

November 29, 2012

Amazon is steadily giving traditional retailers a run for their money with a mobile strategy that puts consumer convenience at the core. Smart brands should look at what the Internet powerhouse is doing to continually take the shopping experience to the next level.

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What works: Walmart or Best Buy’s mobile approach to big box retail

July 2, 2012

Walmart and Best Buy have relied on mobile as not only a way to engage with consumers but also drive in-store foot traffic and online sales. So how do the two brands break down when it comes to their iPhone applications and optimized sites?

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