Mobile has proved itself to be television’s new best friend for marketers. However, not many broadcasters and advertisers are incorporating commerce into their initiatives, which could be a missed opportunity for new forms of revenue.
Amazon is steadily giving traditional retailers a run for their money with a mobile strategy that puts consumer convenience at the core. Smart brands should look at what the Internet powerhouse is doing to continually take the shopping experience to the next level.
Walmart and Best Buy have relied on mobile as not only a way to engage with consumers but also drive in-store foot traffic and online sales. So how do the two brands break down when it comes to their iPhone applications and optimized sites?
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May 25, 2013