Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now.

Best Buy is doing all it can to better connect with and be relevant to customers via the mobile channel, as the company reveals in this exclusive interview with Mobile Commerce Daily.

Shopping on mobile Web sites has a long way to go, according to a retail study by Keynote Systems.

Retailers have begun to launch mobile applications, but there are many brands which have not done anything yet, so there is still time to get products up to snuff, or improve what they already have.

Electronics retail giant Best Buy Mobile and carrier Sprint have partnered to drive sales of the Overdrive 3G/4G Mobile Hotspot by Sierra Wireless.

With high-end smartphones such as Apple’s iPhone, the Palm Pre, RIM’s BlackBerry, Motorola Droid and Google’s Android devices creating buzz among consumers, retailers are expecting a surge in handset revenue in 2010.

Best Buy is using Brightkite’s augmented reality advertising platform to drive consumers in-store.

The Shopper iPhone application has added weekly circulars from more than 100 retailers such as Best Buy, Target and Walgreens.

LOS ANGELES - Digital has truly transformed the retail model, according to an executive from Best Buy, who discussed the company’s mobile strategy at the Mobile Marketing Forum.

Near Field Communication software company Zenius Solutions has launched an NFC add-on software product for GSM phones enabling interactive NFC capability on mobile phones currently in market.