Best Buy is beginning to make a turnaround after many assumed that showrooming would kill off the specialty electronics retailer. Although competitive pricing and a bigger focus on loyalty are steps in the right direction, the retailer is banking significantly on mobile to prove its worth this holiday season.
Articles Tagged ‘Best Buy’
Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.
Best Buy has revamped its loyalty program with mobile playing a key role in improving the in-store experience and offering consumers exclusive deals.
Best Buy has updated its mobile application with a new check-in feature that rewards loyalty members for shopping in-store regularly.
Shopping application shopkick now enables consumers to earn rewards for in-app purchases from retailers such as Old Navy, Best Buy and Macy’s in addition to being rewarded for walking into a physical store.
A recent mobile ad campaign from Samsung TV leveraged users’ location history to drive electronics enthusiasts into retailers such as Best Buy so they could experience playing Angry Birds on a Samsung smart TV.
Video rental chain Blockbuster announced this week that it was shutting the doors on 300 big boxes in the United States. That is a whopping 35 percent of its footprint.
Best Buy is continuing to grow its mobile presence with an iPad application that lets users shop deals by creating customized content.
Best Buy is working with Placecast and SocialVibe on a new geofencing mobile effort that rewards consumers when they participate.
While leading retailers are doing a good job of embracing basic mobile offerings, far fewer offer up-and-coming in-store mobile experiences such as mobile payments and augmented reality, according to new study from Acquity Group.