Best Buy drove more than one million in-store visits after focusing on mobile to answer customers’ product-related questions via buying guides, video tutorials on YouTube and localized mobile ads.
Articles Tagged ‘Best Buy’
Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive conversion rates on mobile.
Best Buy ramped up sales of classic horror films by celebrating Friday the 13th on Twitter, pairing the social media platform’s polling feature with a mobilized curated film list for easy purchase.
At the start of 2016, many brands pledged to continue leveraging mobile to promote one-to-one experiences with consumers before hitting them with a strong incentive to purchase, a strategy that was evident in campaigns from Sephora, Starbucks and more.
Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.
Best Buy is driving online sales through posts on Twitter in which users are prompted to share opinions, answers to trivia and personal anecdotes.
Mobile Minutes: Amazon’s alcohol delivery; PayPal’s OneTouch expansion; Apple Watch in Best Buy; TuneIn goes premiumAugust 27, 2015
Today in mobile marketing – Amazon launching one-hour booze delivery in Seattle; PayPal expands One Touch program to new markets in Europe, Australia; Apple Watch primed for mainstream appeal with Best Buy rollout; TuneIn adds premium option.
Mobile Marketer today – Best Buy, Taco Bell prove YouTube stars’ cachet among millennials; Q&A: American Express banks on mobile to recruit top-notch digital talent.
Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet serviceJuly 28, 2015
Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.
Bringing contactless mobile payments to bricks-and-mortar stores continues to be a challenging process plagued with technology difficulties, inexperienced store associates and an evolving landscape.