The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.

Best Buy is letting consumers buy items such as a $1,900 Samsung television through their mobile device as part of a new commerce-enabled mobile campaign.

Amazon is the most popular mobile retail site, reaching between 15 percent and 20 percent of smartphone owners during the holidays, according to a new report from Nielsen.

In what likely means a major step forward for its mobile strategy, Best Buy has hired Stephen Gillett, an instrumental force in Starbucks’ mobile successes over the past couple of years, to further the retailer’s position in the mcommerce space.

Best Buy is running a mobile commerce-enabled advertising campaign that offers consumers a free data transfer whey they buy a laptop.

Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.

NEW YORK – During a session at the NRF 101st Annual Convention & Expo, an executive from Best Buy revealed the company’s mobile strategy and discussed how check-ins and other mobile initiatives play an important role for the retailer.

Best Buy is running geotargeted ads that let consumers save money on products sold at locations closest to them.

Best Buy is offering 20 percent off any set of Beats by Dr. Dre headphones when consumers buy an HTC smartphone at any of its locations this weekend.

NEW YORK – Mobile has changed the face of traditional retail and commerce with consumers using their devices to not only buy products, but also to make informed decisions prior to purchasing, per a Best Buy exec at the 2011 Mobile Marketing Forum.