Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.
Articles Tagged ‘Best Buy’
Best Buy and 7-Eleven have announced that they will be shutting down their near-field communications capabilities in their retail locations, pointing to further struggles for NFC-based mobile payments.
Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.
Best Buy is linking together email and mobile with an interactive Web-based game as the next big marketing push for its recently revamped loyalty program.
Walmart, Best Buy and Urban Outfitters had the best in-store mobile campaigns this year, highlighting the gains that retailers have made in improving the bricks-and-mortar shopping experience this year.
Target was the most-browsed retailer on mobile over the past six months, knocking Walmart from the top spot, according to a new report from Mobiquity. Each retailer has taken a slightly different approach to mobile this year and continues to see strong growth rates.
Best Buy is beginning to make a turnaround after many assumed that showrooming would kill off the specialty electronics retailer. Although competitive pricing and a bigger focus on loyalty are steps in the right direction, the retailer is banking significantly on mobile to prove its worth this holiday season.
Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.
Best Buy has revamped its loyalty program with mobile playing a key role in improving the in-store experience and offering consumers exclusive deals.
Best Buy has updated its mobile application with a new check-in feature that rewards loyalty members for shopping in-store regularly.