Blockbuster, Best Buy and retail’s nemesis – showrooming
January 24, 2013Video rental chain Blockbuster announced this week that it was shutting the doors on 300 big boxes in the United States. That is a whopping 35 percent of its footprint.
Articles Tagged ‘Best Buy’
Best Buy personalizes mobile deals through iPad app
January 9, 2013Best Buy is continuing to grow its mobile presence with an iPad application that lets users shop deals by creating customized content.
Best Buy drives foot traffic to locations via geofencing campaign
December 20, 2012Best Buy is working with Placecast and SocialVibe on a new geofencing mobile effort that rewards consumers when they participate.
Retailers slow to adopt up-and-coming mobile experiences: report
December 6, 2012While leading retailers are doing a good job of embracing basic mobile offerings, far fewer offer up-and-coming in-store mobile experiences such as mobile payments and augmented reality, according to new study from Acquity Group.
Best Buy geofences locations to deliver targeted mobile offers
September 20, 2012Best Buy is the first retailer to partner with eBay’s RedLaser to geofence its roughly 1,100 locations, letting shoppers see special offers, browse open-stock items and view items relevant to them right when they step into a store.
Best Buy, Disney team up on mobile game promotion for back-to-school push
August 30, 2012Best Buy has teamed up with Disney to give players a way to download free songs from Maroon 5, Train and Fun and enter a daily mobile sweepstakes as part of the retailer’s ongoing effort to drive back-to-school sales.
What works: Walmart or Best Buy’s mobile approach to big box retail
July 2, 2012Walmart and Best Buy have relied on mobile as not only a way to engage with consumers but also drive in-store foot traffic and online sales. So how do the two brands break down when it comes to their iPhone applications and optimized sites?
Best Buy exec: Scaling mobile is a challenge
June 14, 2012NEW YORK – A Best Buy executive at the 2012 MMA Forum said that the retailer is seeing good results from its mobile pilots. However, scaling the strategy is more difficult.
Best Buy furthers mcommerce commitment with shoppable mobile ads
June 6, 2012Best Buy is continuing to bank on mobile advertising as a workhorse to help the company drive online sales.
How to leverage mobile to combat showrooming
May 31, 2012While the growth in smartphone penetration has made it easier for shoppers to compare prices among competing retailers while in-store, mobile devices can also offer a solution for merchants looking to combat showrooming and make sure they close the sale.
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