Big box retailer Best Buy is using location-based mobile ads to drive consumers in-store to check out Sharp’s line of televisions.

NEW YORK – During a session at the NRF 101st Annual Convention & Expo, an executive from Best Buy revealed the company’s mobile strategy and discussed how check-ins and other mobile initiatives play an important role for the retailer.

Best Buy is running geotargeted ads that let consumers save money on products sold at locations closest to them.

Best Buy is offering 20 percent off any set of Beats by Dr. Dre headphones when consumers buy an HTC smartphone at any of its locations this weekend.

NEW YORK – Mobile has changed the face of traditional retail and commerce with consumers using their devices to not only buy products, but also to make informed decisions prior to purchasing, per a Best Buy exec at the 2011 Mobile Marketing Forum.

Retail giant Best Buy is placing an iPhone application at the center of its national Buy Back campaign that is intended to convince consumers to upgrade to latest and greatest consumer electronics products.

NEW YORK – An NRG exec said his company tapped SAP AG to enhance its customer relationship management platform by adding mobile and social elements to its direct-to-consumer and business-to-business initiatives.

Retailers Crate and Barrel and ProFlowers are offering discounts on specific Valentine’s Day-related products to drive sales via the shopkick location-based shopping application.

Budgets for mobile advertising have skyrocketed over the past year from $1.2 billion in 2009 to around $2.4 billion in 2010, and those ads are influencing holiday shoppers, according to a Liz Claiborne study.

Almost one year ago we reviewed some of the top retailers’ mobile applications. Now with holiday season here once more, it is time for a second look at those brands, along with a few others.